If you are looking to understand your marketplace and your product or service can cater to people’s needs Innovation Strategy can assist you in conducting market research. We can help you to identify your competitors, the size of the market, any gaps you may be able to address and anything that may impact the market long-term. Market research enables you to develop a marketing plan and strategy to target specific customers or a gap in the market which will help your business to grow and develop as well as providing new opportunities for innovation.